The Effect of Social Media to Individual Psychology

We had an interesting test in the class to study of group psychology at the beginning of last class. Luckily, most of my classmates were honest to themselves and made their own choices without others' misleading. However, people can not do such things as good as my classmates in contemporary society.

Why I emphasize this phenomenon in contemporary society? Because the more convenient of social contact is, people are more likely to have conformity. Maybe this statement is far-fetched, but to a certain extent, the development of social media make it more easier for individual to know others' opinions, or know the most popular opinion, which can affect people's choices readily.

Nowadays, the group psychology is prevalent on the Internet. In some social media, there are all one-sided comments, the one who has different idea would be attacked by others, so more and more people follow the crowd. This usually appear in the group of young people, which is not a good phenomenon for future world.

Derivatives of Micro-blog

According to the last blog, we know the number of users of micro-blog is very large now, so micro-blog has become the biggest online social media in Mainland China. In this big platform, many derivative products appear and become popular, micro-blog is not only a tradition sense of online social media any more.

The users of micro-blog can be not only a single person, but also a organization or a company.For example, in micro-blog,,the news agency like CCTV often posts the latest news, the shop like Watsons often posts their new goods and new activities, the company like XIAOMI often posts their new products. So in micro-blog, we can glance over almost everything at the same time, and we can comment and see others' comments in it or discuss.

By the micro-blog, a new way of marketing called Micro-Marketing comes out.Every user can post the pictures of goods on their own micro-blog and communicate with the people who are interesting to the goods. Because every audience is potential marketee, if one person in ten people decide to buy them, this will bring big profit.